91导航

This excerpt is from the first verse of , a song by Keith Kirkland performed during the SXSW Pitch Awards in 2023. The performance鈥擪eith鈥檚 first ever鈥攕erved as a creative company update for WearWorks, the startup he co-founded that develops haptic technology for non-visual navigation. Through the song, he shared the mission, progress, and vision behind the company in a powerful and unconventional way.

Haptics (We Have a Vision) Lyrics

鈥淪eeing is believing, yeah, most went to vision. Second was sound, which is pretty far distant.
For a hundred years, money only spent on two senses鈥 isn鈥檛 that senseless?
That is senseless. Here's my two cents: If vision is king, then touch is in prison."

"Patriarch of all the senses is sight鈥攚ho really made that decision?
No one with limited vision. None of the 285 million.
And what about hearing? 460 million folks with limited hearing."

"Digital鈥檚 so sight-sound driven that it left a billion on the wrong side of the digital divide with virtually no pot to p*** in.
The future is touch. That's our mission.
I am haptics鈥攖ouch with the weight and intention of dramatically making a difference.
You need to listen. We have a vision.鈥

鈥淣o one鈥檚 reading my research papers,鈥 he joked. 鈥淏ut maybe they鈥檒l listen to a song.鈥

An engineer, fashion designer, and pioneer in haptic technology, Keith Kirkland is on a mission to reshape how we experience the world鈥攐ne vibration at a time. His journey has taken him from the fashion houses of Calvin Klein and Coach to the cutting-edge classrooms of the 91导航 (91导航), where he now serves as a Product Design Professor and the Leonard Pryor Fellow.

At 91导航, he bridges art, accessibility, and innovation through the framework of IDEAS: Inclusion, Diversity, Equity, Accessibility, and Sustainability, and chairs the IDEAS Council, helping lead efforts to embed these values into the institution鈥檚 culture and curriculum.

Keith Kirkland recently joined The Whole Person podcast to discuss his mission and innovative approach to accessibility and inclusion:

From Catwalks to Code

Kirkland's career began in high fashion, but environmental concerns prompted a pivot. Blending his design sensibility with mechanical engineering, he entered the realm of wearable technology. The turning point? A desire to teach Kung Fu through touch.

鈥淚 thought, what if you could teach movement not through watching, but by feeling?鈥 he said in the recent podcast interview. That question launched him into haptics鈥攖he science of communicating through touch.

He co-founded a startup that developed Wayband, a wearable navigation device for the blind. It uses subtle vibrations to guide users without visual or audio cues, offering a non-invasive alternative to screen-based directions. One of the most compelling demonstrations came when a blind runner independently navigated the first 15 miles of the NYC Marathon using Wayband.

鈥淚t was basically taking a game of hot and cold and turning it into a tactile experience,鈥 Kirkland explained.

Tech for the Margins, Benefits for the Mainstream

Though Wayband was initially designed for people who are blind, Kirkland quickly discovered its broader appeal. 鈥淭he minute we started working with blind users, sighted people began asking, 鈥楥an I use this too?鈥欌

That鈥檚 the ethos behind his work: Designing for the margins makes life better for everyone in the middle.

This principle drives his latest venture鈥攁 gamified physical therapy tool that uses haptic feedback to aid recovery. It鈥檚 informed by user data, accessibility research, and community feedback, including a survey now collecting input from people who鈥檝e experienced physical or occupational therapy.

Kirkland resists the notion that accessibility is merely a charitable effort. With one in five people globally living with a disability, he sees inclusive design as smart business.

鈥淵ou can do good and get good,鈥 he said. 鈥淭hat鈥檚 not just goodwill鈥攊t鈥檚 smart business.鈥

Redefining Education Through Inclusion

At 91导航, Kirkland is crafting the next generation of inclusive designers. He chairs the IDEAS Council, facilitating conversations across faculty, students, and administration. His undergraduate haptics course鈥攐ne of the few offered in the country鈥攊s intentionally open to students from all majors, from sculpture to ceramics.

鈥淢ost artists are already working tactilely,鈥 he explained. 鈥淲hy not introduce them to the digital side of touch?鈥

Department enrollment has nearly doubled, as some students begin to see haptics not just as a tech niche, but as a creative tool with social impact.

He also led a collaboration with the Nelson-Atkins Museum to make visual art more accessible to visitors with visual impairments. The project involves creating tactile versions of traditional 2D artwork, allowing guests to 鈥渇eel鈥 the art in ways beyond visual appreciation.

Listening, Not Just Designing

Kirkland鈥檚 work is grounded in humility and iteration. He openly acknowledges that when he co-founded his haptics company, he had never met a blind person. His team quickly changed that, partnering with organizations like Perkins School for the Blind and the National Federation of the Blind.

鈥淭he best thing you can do is ask questions鈥攁nd actually listen,鈥 he said. He references The Mom Test, a book about asking unbiased questions, as a guide for building truly inclusive products.

A friend once told him: 鈥淚 don鈥檛 need information delivered in the same way. But I do need access to the same information.鈥 That insight has become central to his design philosophy.

Building the Midwest鈥檚 Accessibility Hub

Kirkland sees Kansas City as uniquely poised to lead in accessibility innovation. 鈥淜ansas City can become the example of accessibility for the Midwest,鈥 he says, pointing to urban initiatives like the South Loop Project that are integrating affordability, infrastructure, and disability access.

Through his work, Kirkland is helping designers, companies, and communities recognize what many have overlooked: touch is powerful, intuitive, and untapped. And when design starts with those on the margins, the result is a better world for everyone.

鈥淚f you鈥檝e never had the experience, you don鈥檛 know the problems exist,鈥 he reminds his students. 鈥淓ntrepreneurship is about serving people. If you鈥檙e not serving someone, you鈥檙e not running a business鈥攜ou鈥檝e got a really expensive hobby.鈥

To stay up to date on Keith鈥檚 current research and projects visit .